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“We don't inherit the earth from our ancestors we borrow it from our children”
GREEN MARKETING
WE OFFER NATURAL INGREDIENTS TO MAKE ENVIRONMENTALLY FRIENDLY PRODUCTS FOR YOUR HOME AND BODY.
Look
for the 
for natural ingredients in the following categories:
We are not environmentalist, but we care about the environment.
We are trying to help by doing the following:
Recycle ink cartridges
Recycle cardboard
Use of biodegradable peanuts for packing
Use of energy saving light bulbs
Recycle wood pallets
Biodegradable cleaning products
Recycle soda cans
Use of recycled paper products
Nu-Scents is committed to developing jobs in our community. We are proud to work with Pioneer Center , a special organization in our community that helps developmentally disabled individuals find employment while striving to achieve personal and vocational goals. We out-source to Pioneer Center some of our re-packaging needs and offer part-time employment as well.
What is Green Marketing?
Unfortunately, a majority of people believes that green marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. While these terms are green marketing claims, in general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising.
Thus green marketing came into prominence in the late 1980's and early 1990's, it was first discussed much earlier. The American Marketing Association held the first workshop on “Ecological Marketing” in 1975. The proceedings of this workshop resulted in one of the first books on green marketing entitled “Ecological Marketing”. Since that time a number of other books on the topic have been published. The AMA workshop attempted to bring together academics, practitioners, and public policy makers to examine marketing's impact on the natural environment. At this workshop ecological marketing was defined as: the study of the positive and negative aspects of marketing activities on pollution, energy depletion and non-energy resource depletion.
Why is Green Marketing Important?
The question of why green marketing has increased in importance is quite simple and relies on the basic definition of Economics: Economics is the study of how people use their limited resources to try to satisfy unlimited wants. As firms face limited natural resources, they must develop new or alternative ways of satisfying these unlimited wants. Ultimately green marketing looks at how marketing activities utilize these limited resources, while satisfying consumers wants, both of individuals and industry, as well as achieving the selling organizations objectives.
Opportunities
It appears that all types of consumers, both individual and industrial are becoming more concerned and aware about the natural environment. In a 1992 study of 16 countries, more than 50% of consumers in each country indicated they were concerned about the environment. Given these figures, it can be assumed that firms marketing goods with environmental characteristics will have a competitive advantage over firms marketing non-environmentally responsible alternatives.
Green Businesses: Reprinted from the Co-op America Business Network
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Adopt bylaws or charters that lay out the social and environmental objectives they hope to achieve.
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Make transparent to the public their commitment to social justice and environmental sustainability.
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Choose to deliver products and services that reflect their social and environmental concerns.
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Work to include all the stakeholders when possible in their decision-making processes—their workers, customers, communities, and the environment.
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Address economic justice issues within their businesses.
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Make products that are built to last and designed to reduce waste.
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Ensure that their manufacturing and delivery processes are environmentally sound.
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Examine their relationships with vendors, urging them, even requiring them when they can, to make social and environmental improvements.
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Make their financial investments applying social and environmental screens.
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Get involved in their communities.
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Educate consumers about the crucial role business plays in ensuring worker rights, promoting social justice, and in protecting communities and the environment. They also encourage their consumers to be more educated about the products they buy and to be more mindful of their social and environmental impacts.
We have joined forces to better understand our environmental needs and recognize our responsibility to work together for everyone's benefit.